OUR STORY
“Tell me what you eat and I will tell you what you are"
Anthelme Brillat-Savarin
This is our story, and it begins with milk. Milk has been part of a healthy human diet for 10,000 years. It’s in cheese, butter, yoghurt, cakes, chocolate. It’s the building block of what we love and what we need… to eat. But our access to good milk is being threatened. Dairy farmers are going out of business because they aren’t being paid enough for their milk. To offer milk at $1 a litre is not sustainable, Australia will run out of milk at that rate because our farmers can’t afford to sell at that price. Without a happy and healthy farmer we cannot have happy and healthy cows. Happy and healthy cows produce the very best milk and we’re committed to keep giving you that. So we knew we had to do something about it.
It started 5 years ago , when Farran first saw mobile processing. When he did, he saw the opportunity to give dairy farmers more control over their milk. He wanted to make processing more available and put it in the hands of farmers rather than big businesses. The demands of big business to sell milk at $1 a litre means that dairy farmers are often forced to sell at below production price. This isn’t right and it isn’t fair. Australian dairy farmers do so much for our economy and our community – we need to do something for them.
"He saw the opportunity to give dairy farmers more control over their milk"
So we’re committed to giving you milk that is straight from the cow… no additives, no added stuff, just milk… and you know where’s it come from. We’re reminding you that you don’t need to add stuff to milk – it’s already got all the “stuff” in it.
Just leave it to Nature… she knows.
